This research shows how important it is to target the mom in the household. The figure that Moms control 85% of household spending dovetails with prior research showing that over 80% of household financial decisions, like banking, are made by women.
Last night (Mothers Day) on the news or 60 Minutes, the average salary of a stay-at-home mom, if she were being paid a wage for what she does, would be $122,000. That would be $334 per day or $13.92 per hour assuming that the job is 365 days per year, 24 hours a day.
Good information here on moms’ use of technology, and how they’re best reached. Read Article.
