Posted in Technology | No Comments »
This research shows how important it is to target the mom in the household. The figure that Moms control 85% of household spending dovetails with prior research showing that over 80% of household financial decisions, like banking, are made by women.
Last night (Mothers Day) on the news or 60 Minutes, the average salary of a stay-at-home mom, if she were being paid a wage for what she does, would be $122,000. That would be $334 per day or $13.92 per hour assuming that the job is 365 days per year, 24 hours a day.
Good information here on moms’ use of technology, and how they’re best reached. Read Article.
Posted in Social Networking & Blogging, Technology | No Comments »
Rocket Science is for people who are interested in marketing. It's a compilation of marketing information gathered from various sources- information that just might help your marketing program take off. We hope you find Rocket Science interesting and valuable. We welcome your feedback on anything and everything.

Bob formed Hurley Chandler & Chaffer in 1987, He has served as the account supervisor and strategic planner for a wide variety of regional and national accounts including Hospital Trust National Bank, Etonic, Tretorn, BarclaysAmerican Business Credit and Brooks Pharmacy. An avid runner and all-round sports enthusiast, Bob graduated from Notre Dame and lives in Barrington, RI.
As HCC’s creative director, Tom is responsible for the development and supervision of all creative elements of our client’s marketing programs. A true marketing-directed creative person, he has developed campaigns for organizations like Sheraton Hotels, Fidelity Investments, Citizens Bank, BankBoston, Domain Home Furnishings and Rockport. Tom is a skilled bluegrass musician, graduated from Massachusetts College of Art and is a Walpole, MA resident.

Kerry joined Hurley Chandler & Chaffer in 1989, after having served in account management positions at several leading New England advertising firms. She has worked on campaigns for Days Inns Management Group, Dexter Shoe, Compass Bank, Trotter Fitness Equipment and the State of RI. An avid competitive tennis player, Kerry has participated in numerous tournaments throughout the country. She graduated from the University of Rhode Island and resides in Touissett, RI.

Andrew joined Hurley Chandler & Chaffer in 2005, after running a web design business for six years. He has an extensive background in technology, web design, and Internet marketing. Andrew serves as HCC’s Multimedia Graphics Director and is the Blog Administrator for Rocket Science. He is an avid alpine skier with a bachelor’s in Marketing and a master’s in Entertainment Business.
Sam joined Hurley Chandler & Chaffer in 2009 while attending Wentworth in Boston, MA for industrial design. Sam brings an extensive graphic background as well as an imaginative perspective to the table. He has engrossed himself in freelance work throughout most of his college career and also works as a specialist for Apple computers. An avid snowboarder and auto enthusiast, Sam spends his free time indulging in his hobbies.