Archive for the ‘Technology’ Category

How Media has changed in the last 5 years

Tuesday, September 8th, 2009
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The Power of Moms

Monday, May 11th, 2009

This research shows how important it is to target the mom in the household. The figure that Moms control 85% of household spending dovetails with prior research showing that over 80% of household financial decisions, like banking, are made by women.

Last night (Mothers Day) on the news or 60 Minutes, the average salary of a stay-at-home mom, if she were being paid a wage for what she does, would be $122,000. That would be $334 per day or $13.92 per hour assuming that the job is 365 days per year, 24 hours a day.

Good information here on moms’ use of technology, and how they’re best reached. Read Article.