Posted in Technology | No Comments »
This research shows how important it is to target the mom in the household. The figure that Moms control 85% of household spending dovetails with prior research showing that over 80% of household financial decisions, like banking, are made by women.
Last night (Mothers Day) on the news or 60 Minutes, the average salary of a stay-at-home mom, if she were being paid a wage for what she does, would be $122,000. That would be $334 per day or $13.92 per hour assuming that the job is 365 days per year, 24 hours a day.
Good information here on moms’ use of technology, and how they’re best reached. Read Article.
Posted in Social Networking & Blogging, Technology | No Comments »
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Bob formed Hurley Chandler & Chaffer in 1987, He has served as the account supervisor and strategic planner for a wide variety of regional and national accounts including Hospital Trust National Bank, Etonic, Tretorn, BarclaysAmerican Business Credit and Brooks Pharmacy. An avid runner and all-round sports enthusiast, Bob graduated from Notre Dame and lives in Barrington, RI.

Kerry joined Hurley Chandler & Chaffer in 1989, after having served in account management positions at several leading New England advertising firms. She has worked on campaigns for Days Inns Management Group, Dexter Shoe, Compass Bank, Trotter Fitness Equipment and the State of RI. An avid competitive tennis player, Kerry has participated in numerous tournaments throughout the country. She graduated from the University of Rhode Island and resides in Touissett, RI.