Almost 2/3 of Consumer Mail is Advertising

According to the USPS Household Diary Study, In 2008, U.S. households received 148.6 billion pieces of mail, and sent 21.3 billion. Mail sent or received by households constituted 81% of total domestic mail in FY 2008. 56% of the mail households received was sent Standard Mail. Only 4% of household mail, and about 3% of total mail, was sent between households; the rest was sent between households and non-households.
Advertising mail represented 63% of all mail received by households in 2008. 84% of all advertising mail received by households is Standard Mail (83 billion pieces). The remainder consists of First-Class Mail; either stand-alone advertising (8.3 billion pieces), or secondary advertising that is sent along with other matter (8.2 billion pieces). Over time, the data show a decline in the percentage of First-Class advertising mail.

Read full article. What are your thoughts?

Leave a Reply

You must be logged in to post a comment.